THE LAUNCH PACKAGE
By Launch Queen™
The package that helps you create, launch and scale your course to $100K+
Fess up, bestie...
You’ve been dreaming about making sales while you’re enjoying afternoon pilates, drinking your morning coffee, or just being with your kids…
…but the “how” and “is it even possible” is making you doubt yourself.
You’re stuck in a cycle of making moves with your marketing, bringing on 1:1 clients and then working yourself into the ground trying to keep everything afloat.
You’re over those long hours chained to your desk, constantly checking your notifications, and feeling stuck.
You’re ready to build something that genuinely helps people and makes a lasting impact…
…something that gives you complete freedom over your time, your schedule, and where you work
…while also setting you up to generate an extra $10k, or even $100k+ revenue a month…
Whether you’re in full work mode or just hanging with your family.


THE ANSWER?
Creating and launching your passive online course or membership.
Offer creation
- Create a heck-yes online course, membership or program
- Design a results driven curriculum
- Build a signature experience that sets you apart in the market
Marketing & Sales
- Map out your launch strategy for maximum impact & revenue
- Create a passive marketing system that brings in consistent sales (without you having to show up on Instagram everyday)
- Implement an infinitely scalable sales funnel that will grow with you (this exact funnel has generated over $2M in sales)
Tech & Automation
- Setup your online course for seamless client experience
- Build a high conversion sales page, as well as all the other tech-y stuff.
- Automate everything from sales to the client journey.
Results achieved
Now, let’s see some cold, hard, proof, bby
In under 3 years we took Kat from overwhelmed, burnt out and stuck within her business, to thriving, working with dream clients and $1.3M richer…
We launched her first passive online course together and in the first 12 months, she generated $428,000.
We went on to launch a further 2 courses to add to her product suite and since then she’s generated $1.3M
It’s safe to say, her life will never be the same again.



What people are saying...
12 weeks to $67K
Love you so MUCH. Your work is so powerful and if I hadn’t found you, it would have taken two years to get where you got in 12 weeks! 12 weeks to $67K is insane and I cannot thank you enough for handling my OCD self and helping create the evergreen money makin’ offer of my dreams.

Sophia Spolino
We have generated $562K
Since shifting our business model to passive online courses and a membership with the help of Kate and her team, we have generated $562K. It was the best thing we ever did for our business and the possibilities are endless. Kate was working for our company at the time and pitched the idea of launching online courses. Kate is an integral part to our success and we bring her in to launch everything new we create.

Andrew St. Pierre White
4xoverland
$148K in two years
Since I started coaching I’ve made $148K which is wild considering we launched my course together two years ago this May. I LOVE IT and I am still so grateful to you to this day for believing in me and helping me get started.

Sammy Kennedy
KATE you absolute angel.
What I wanted to say though, was I was BLOWN AWAY with your personal touch and clear genuine care for me as a client. I couldn’t appreciate your professionalism MORE if I tried and am incredibly impressed. So.. THANK YOU. So I am really really grateful and REALLY happy I found and went with you. You’ll be my #1 referral to any / all other women who ask. xx

Anna Rose
$10K in the first week
I’m a photographer and am constantly booked with 1:1 mentoring for other photographers wanting to learn some more creative photography skills and knew that creating a course was going to free up a lot of time.
I think I said to my husband about 30 times throughout the 3 months “there’s no way I would’ve been able to do this without kate”. Now I have all my systems in place to be able to grow it further.
And I know and understand the process for any future courses I want to create which is HUGE for me. Something I would’ve spent hours at my computer trying to learn, away from my kids. So being guided by Kate has been priceless.

Celeste Shiel
$40K revenue month
I’m about to do my first $40K revenue month. Before my online course I was doing $10K months. Seriously so crazy!!! Thank you for everything Kate <3

Summer Neale
Sunday Photography
71 member sign up’s in under 24hrs!
Eeeekkkk it’s very exciting. Thank you so much for everything you have done beautiful. You have always been such an incredible support and I know we will work together soon. Thank you for everything xxxx

Tara Elizabeth Clark
You’re our kind of baddie if...
- A coach, consultant or in the service based industry wanting to make more money and impact
- Ready to take massive action and get your time back
- You already have an online course idea but you want to make it the standout in the market
- You’re wildly ambitious & unwilling to settle for mediocrity
- Ready for feedback that will skyrocket your results
- Someone who’s all about the idea of success, but not about rolling up their sleeves
- Looking for overnight success, but not interested in laying the groundwork for long-term growth
- Unwilling to invest in yourself and your business
- Content with playing small and settling for “good enough.”
We lock it in
First, we’ll jump on a free 30-minute strategy call to align on your goals and create a tailored launch plan. Together, we’ll establish your launch date, define your sales targets, and map out a clear timeline to build your course and funnel with precision.
The Creative Call
When you’re ready to dive in, we’ll kick things off with a 60–90 minute Creative Call to lay the foundation for your launch. We’ll dig into your audience and market, craft a results-driven curriculum, and build an irresistible offer that’s strategically priced and paired with value-packed bonuses.
Together we’ll:
- Develop a clear, results-driven course offer that deeply resonates with your audience.
- Strategically price your course and design bonuses to make it a no-brainer.
- Map out your launch goals and design a tailored marketing strategy to bring in leads and sales.
The Build
Now it’s time to bring your course and funnel to life. We’ll handle all the heavy lifting, including:
Offer Setup
Payment integrations, checkout pages (with payment plan options), and supply you with terms/conditions.
Lead Funnel Setup
A stunning opt-in page for your lead magnet, a thank-you page, and an automated email sequence to warm up your leads
Sales Funnel Creation
High-converting sales pages and email sequences designed to turn leads into buyers—seamlessly and effortlessly.
Course & Membership Area
A beautifully branded course user area, complete with custom artwork, uploaded content, and advanced automations to guide your students
Launch Strategy
Launching a course is about building momentum and creating an irresistible buzz. Here’s how we’ll make your launch a success:
A custom launch strategy
Tailored to your audience, goals, and offer to maximize sales.
A step-by-step promotional plan
That includes a timeline for emails, social posts, and other launch activities.
Compelling launch messaging
Crafted to build excitement, address objections, and drive conversions.
Engagement & Growth tactics
To captivate your audience and guide them from interest to purchase.
Evergreen Sales System
A long-term passive sales strategy and system. Here’s how we’ll build your evergreen sales machine:
High-converting funnels
Designed to turn leads into buyers 24/7—without sales calls or DMing.
A lead generation strategy
That consistently attracts the right audience to your funnel.
Automated email sequences
That nurture and sell on autopilot, keeping your audience engaged and ready to buy
Optimized checkout and onboarding flows
To ensure a seamless and professional experience for your customers.
What’s to expect
This is how the Launch Package plays out…

You'll walk away with:
By the end of the Launch Package, you’ll have:
- An online course that’s ready to deliver results and create impact for your students.
- A big, successful launch that sets the stage for strong sales and momentum.
- A passive revenue system designed to generate income effortlessly for years to come.
- A high-conversion sales funnel that turns leads into paying customers with ease.
- A lead generation system to consistently attract and nurture your ideal audience.

Celeste’s Success Story
$31K in revenue within 3 months of launching
10x her initial launch goal
Evergreen funnels generating sales on repeat
The Challenge
Celeste, a busy mom of three with a 3-month-old baby, was trying to navigate the complexities of creating and launching an online course while juggling the demands of motherhood and running a successful photography business. With limited time and no clear system in place, she needed a strategy that guaranteed long lasting results without adding extra stress.
Her goal was simple but ambitious: to generate $10K from her first course launch and create a passive system so she could make money while spending more time with her babies.
The Launch Queen Solution
We worked closely with Celeste to design, launch, and scale her course through a strategic approach, focusing on:
- Offer Creation: Crafting an irresistible course outline and bonus structure that aligned with her audience’s needs.
- Sales Funnel Design: Creating a high-converting, evergreen funnel that drives passive sales. This includes a repeatable lead generation strategy, an automated email sequence that nurtures leads into customers, a stunning sales page, and a seamless checkout process—all working together to generate sales effortlessly.
- Sales Strategy: 1:1 sales training that transforms the way you approach automated selling—The thing everyone doesn’t know they need, but delivers the biggest results. From refining your messaging to building a passive marketing, and sales system, we’ll help you close deals effortlessly—no sales calls, no DMs, just a system that works for you.
- Automated Systems: Implementing evergreen systems to keep sales flowing, even while focusing on family, going on vaycays, or simply working to scale your business, the goal of this is to give you your time back while making more money.
The Results
Celeste smashed her $10K goal in just one week, generating over $41K in the three months that followed, all through the systems built during the project.
With her funnels running on autopilot, Celeste now enjoys consistent passive revenue while only working with 1:1 photography clients that light her up, and spending more time with her family.


Frequently Asked Questions
Is this a course or a service?
This is not an online course or program. This is a done-for-you and done-with-you service.
How long is this package process?
12 weeks. I generally say that’s the sweet spot for launching but it also depends on a few factors. If you’d like a different timeline, let’s have a chat.
I’m not sure I’m ready to get started yet, can you hold a spot for me?
We cap our numbers to ensure quality which means spots go like hot cakes around here. If you’re not ready to commit now, that’s okay, we are just unable to hold a spot for you. Jump onto a call when you want to launch your online course within the next 5 months.
Do you offer payment plans?
Yes, we are super flexible with payment plans to accommodate cash flows. We also understand it’s hard on a cash flow when you invest upfront and then only make back your investment after the service is complete.
What kind of results/RIO can I expect?
Results will vary based on factors like your audience size, niche, and level of engagement. That said, our focus is on building long-term growth rather than just a quick win. Many of the courses we’ve launched have become multi 6-figure (and some 7-figure) revenue generators over time. By creating a well-structured, scalable course and implementing passive sales systems, we’ll set you up for sustainable success that keeps delivering returns well beyond launch day.
On average, how many hours p/w will this take me?
On average, you can expect to dedicate around 3-5 hours per week. This includes time for review, feedback, and any content creation. We handle the majority of the work, so you can focus on creating your course content.
Do you create the online course for me?
No, the course content creation will be up to you. I’m here to support you in transforming your idea into an epic digital product, but the content itself needs to be fully developed and ready for us to input into kajabi. I’ll provide guidance on best practices and help you structure everything for maximum impact, but you’ll be responsible for bringing your expertise to the table.
What platform do you recommend?
We specialise in Kajabi as it contains everything you will need to complete this package. There are no hidden costs. The Basic Kajabi Plan for $119 USD p/m is what I would recommend.
Does this include paid advertising?
No, all of our strategies are organic. However, if you want ads for your launch as well as organic, we work alongside an incredible ad agency we can recommend. While paid ads can boost your launch, we specialise in achieving amazing results without them.
It’s time to stop playing small
Step out the biz grind, make more money, create more impact, and stop living behind your screen.